whoami — nairobi, kenya

Cliffton
Afande Sigari

I build the site. Then I make it sell.

Full-stack developer and digital marketing strategist. Five years shipping production web apps and running the campaigns that make them convert — one person, both ends of the funnel.

cliffton@nairobi:~$ cat about.md

Most developers can't sell it. Most marketers can't build it.

I spend half my time in a code editor and the other half in a campaign dashboard — which means the sites I build are built to be found, and the campaigns I run point at pages that actually convert. No handoff between a dev team and a marketing team; no context lost in between.

05+yrs

Digital marketing & brand design

03

Production WordPress builds shipped

01

Full e-commerce platform, Strapi + Next.js

$4M

Annual cost saved via a systems redesign

cliffton@nairobi:~$ ls ./skills

Two skill sets, kept sharp at the same time.

> build

Next.js, Node.js and React for custom applications; WordPress for fast, client-manageable sites. Comfortable owning a build end-to-end — backend logic, API integration, and a responsive, on-brand front end.

  • JavaScript (ES6+)
  • Next.js
  • React
  • Node.js
  • REST APIs
  • Strapi
  • WordPress
  • PHP
  • Tailwind CSS
  • HTML5 / CSS3
  • Git / GitHub

> grow

Campaign strategy, brand identity, and content production across Adobe Creative Suite and Premiere/After Effects. Five years turning a website into an asset that actually generates leads.

  • Campaign strategy
  • Brand identity
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere Pro
  • After Effects
  • Social media management
  • Email marketing
  • SEO
  • Marketing analytics

cliffton@nairobi:~$ ls ./work

Things I've shipped, and one I'm still building.

neso-kenya.com
Screenshot of the Neso Kenya project

Full e-commerce platform designed and built from scratch — headless CMS backend, server-rendered storefront, custom design system.

  • Strapi
  • Node.js
  • Next.js
  • Tailwind CSS
neso-kenya.com
pataplace.local
Screenshot of the Pataplace project

02

Pataplace

in progress

Real estate app helping tenants find homes that fit their budget and must-have features — search, filtering, and matching logic currently in development.

  • Next.js
  • Node.js
  • Product design
alifhomesltd.com
Screenshot of the Alif Homes project

Designed, built, and maintained the company's real estate marketing site — plus the brand system and campaign creative running on top of it.

  • WordPress
  • Brand identity
  • Campaign design
alifhomesltd.com
minapropertiesltd.com
Screenshot of the Mina Properties project

Custom WordPress build for a property management brand, designed for the client to update listings without touching code.

  • WordPress
  • Custom theme
minapropertiesltd.com
asridge.ca
Screenshot of the Asridge project
live

Custom Next.js and Node.js web app built for the client, plus ongoing brand execution.

  • Next.js
  • Node.js
  • React
  • Tailwind CSS
asridge.ca
banking-/-budgeting-app.local
</>screenshot coming soon

06

Banking / budgeting app

shipped

App enforcing configurable daily and weekly withdrawal limits to help users stick to a monthly budget.

  • Product design
  • Financial tooling

cliffton@nairobi:~$ cat track-record.log

Experience

  1. 2019 — present

    Digital Marketing Strategist (Web & Design)

    Alif Homes Limited · Nairobi

    • Designed, built, and maintain the company's WordPress site, kept in sync with live campaigns and brand updates
    • Produced digital design and front-end assets across web, email, and social — consistent UI and brand execution
    • Automated a manual, spreadsheet-based forecasting process into a streamlined system
  2. 2018 — 2019

    Software Developer

    Tinkers 4 Solution · Nairobi

    • Refactored an accounting ERP's collection and reporting layer into a multi-dimensional database for scalable reporting
    • Contributed to a medical benefit plan redesign that reduced annual benefit expense by over $4M
    • Built a banking app enforcing configurable withdrawal limits to support user budgeting

get in touch

Have a site to build, or one to make sell? Let's talk.

I'm currently open to new builds and growth projects — reach out and I'll get back to you within a day.

clifftonafande@gmail.com
+254 706 172 792Nairobi, Kenya